This completely revised and updated edition of the international bestseller Hooked reveals the secret to building products that customers can't put down—a framework called the Hook Model. Nir Eyal, a leading expert in behavioral science, has helped companies like Facebook, Twitter, and Dropbox build addictive products. In this groundbreaking book, he shares his secrets, explaining how to design products that: Capture users' attention Drive engagement Create loyal customers Hooked is a must-read for anyone who wants to understand how to build products that people love. It’s packed with practical advice and real-world examples that you can apply to your own business.